Decked out with an iconic image of Run DMC's Joseph Simmons, Darryl McDaniels, and Jam Master Jay, the Endeavor x Run DMC Live Snowboard gives a nod to new school hip-hop's most-influential group from the '80s. Flip the board over and you'll immediately notice the sneaker-based graphic that pays homage to Run DMC's favorite kicks of choice.
“We were in Paris and had a day off, so I ended up with Run DMC and we were just walking around like tourists. I said ‘Yo jump up over here’ I would always say that to them and they would kinda laugh at me like “Oh, here goes Ricky again here he goes with his visions…” So ya know, I just directed them where to go stand because I would always say ‘You’re going to thank me one day,‘” Powell said
Creating a moment like only he can do, Powell said the trio took his lead and started posing and goofing with the Eiffel Tower in the background as he snapped a few quick photos.
“So they humored me and then they got into it. I was just having a goof and playing around. It was no big deal. I was actually crunching on a crusty croissant while I was snapping these flicks. I would hold the croissant with one hand and snap the flicks with my other. It took all of like 5 minutes. I don’t like to make it painful for myself or the people I’m photographing. I knocked off about half a dozen shots with them and the Eiffel Tower in the background, a couple other shots in that area and we just kept it moving. After that me and Jam Master Jay kinda veered off Champs-Élysées and took some pictures of him, some solo shots, at the Arc de Triomphe. It was just an afternoon off on the legendary and historic Together Forever,” Powell said.