Creativity and action sports have always gone hand-in-hand - something that Looking Sideways tried to demonstrate in their 2012 project, a collaboration with Endeavor Snowboards that turned a huge crowd-sourced mural into an exclusive range of Looking Sideways x Endeavor x Vans Snowboards.
The project came about as part of the huge exhibition Looking Sideways put on at the Vans Wangl Tangl event in Austria back in March 2012. Artists featured included Ed Templeton, Schoph and Blaise Rosenthal, but one of the key exhibits was a huge mural they created from images of eyes looking sideways sent in by visitors to our wearelookingsideways.com site.
'From the start we knew we wanted to turn the mural into a set of unique snowboards' says our Artistic Director Owen Tozer. 'And we had a feeling it would be the kind of creative project that would suit the guys at Endeavor Snowboards'.
The resulting LS x Endeavor x Vans boards were limited to a run of ten - check the film for a quick overview of how the entire project went down....
Film by Allan Wilson.
Additional footage by Endeavor Snowboards and James Sweet.
Thank you: Vans, Endeavor Snowboards.
Music: Super U - I Know (Bate Motel Space Mix) - superu.co.uk